Other Projects
A creative constellation by Ronald Gross
Outside of the commercial writing sphere, Ron explores creativity, storytelling, and personal expression through a few distinct ventures. Each of these projects gives voice to different sides of his writing life, from sharp, strategic copy to reflective art and whiskey-soaked journalism.
✒️ Copy That!
A blog and podcast about the “write” stuff
Born out of my 20+ year love affair with copywriting, Copy That! is my ongoing conversation with the craft and those who’ve shaped it. From Gossage and Ogilvy to TikTok trends and UX challenges, this blog (and companion podcast) digs into what makes great copy great.
Recent topics include:
- Social media’s shifting sands
- The revival of traditional advertising
- The best schools for copywriters
- Legendary campaigns and what we can still learn from them
🗂 Browse the first 25 articles in the Copy That! Archive
🎙 Listen via RSS: Copy That! Podcast
🥃 Proof Positive
Craft. Cocktails. Commentary.
From bourbon barrels to brewing culture, Proof Positive is my spirited take on the world of drinks, journalism, and community. Here, I explore whiskey trends, review bottles (like Rabbit Hole’s Heigold High Rye), and track how floods and flavor profiles ripple through the industry.
A few recent reads:
- Whiskey in the Wake: Flooding in Kentucky’s Distilleries
- High-Proof Whiskey: The Bold Barrel Movement
- Spring Recipes to Warm a Mother’s Heart
Whether you’re a fellow spirits aficionado or just looking for a good read pour yourself a glass and join me. Subscribe on Substack.
📚 Books & Art from Twelve Squared
Twelvesquared is my creative home. It’s part gallery, part press, part sketchbook of the subconscious. On the bookshelves and in between the paint splatters, you’ll find:
- A Guide to Intuitive Drawing: It’s a healing, meditative drawing journey and a nudge to rediscover creativity.
- Art Movement Word Search & Guide: A playful puzzle-meets-learning hybrid. Crack the codes of Dada, Futurism, Pop Art and more.
- Digital Drawing: A Beginner’s Guide
Whether you’re an artist or aspiring doodler, this eBook breaks down tools, techniques, and the joy of screen-based creation.
Featured blog: Drawing on My Experience
From wax pastels and political cartoons to explorations of women illustrators and Surrealist automatism, my blog offers an ongoing journal of artistic inquiry.
🖌 Read the latest posts
📰 More from the Archive
Visit the Words That Work Archive
Over at Substack, I also write about everything from vintage gaming culture to gene editing, Austin BBQ to analog vinyl. If you’re interested in voice-driven editorial storytelling, this is where some of it lives.
Popular pieces:
- The Surveillance of Self-Care
- Do We Really Need So Many Biopics?
- Uncovering the Mysteries of Chaco Canyon
