Branding
Whether it’s planning, development, or naming, Ron has exercised his expert branding chops for different clients. Here are a few projects Ron has worked his branding magic on.
Past Branding Projects:
• Brand planning for various pharmaceutical JUBLIA, POMALYST, UCB (Both rheumatology and dermatology initiatives), and currently Teva Pharmaceuticals’ AUSTEDO
• Assisted in rewriting Intercept Pharmaceuticals company core values
• Renamed Ryan Partnership’s Interactive/Direct Marketing Creative Group to iDirect combining both the direct and the Interactive marketing departments as one
• Renamed the De La Vega Company, an integrated building solutions company (combining design, architecture, engineering, and construction) to BuildingPlus
• Created Brandemburg Marketing after a fictional character based on David Ogilvy
• Named Remarkamed, a healthcare marketing group out of McAllen, Texas
• Completely rebranded MamaCents to add new revenue channels
• Rebranded Whiskas online CRM program
• Branded Mind Farm, Rapp Collins Worldwide internal employee learning and training program