UX/UE

Since the turn of the century, Ron has been involved in the interactive aspect of marketing, making it easier to navigate through and creating content tailored toward the user’s interests and experience. Here are some examples.

• Created content/UX direction for Compucook, an interactive company placing touch-screen kiosks in major supermarket chains across North America

• Developed content/UX direction for an interactive kiosk for Levi & Strauss Co., which was placed in the lobby of their headquarters in San Francisco, California

• Juno – Interactive sign-up CDs (remember getting these in the mail)

• Created content for Mercedes-Benz interactive CD promotion for C-Class

• Created monthly dynamic and interactive content for CRM microsites – Whiskas Cat food, and Berkeley Gulp! (Pure Fishing)

• Created initial content and then updated content as the promotion progressed through multiple phases for the Faces of Timex online promotion for Indiglo™ Timex watches

• Created updated content to a microsite for a Skoal racing promotion

• A/B testing for both print (RadioShack) and digital (email and social – ongoing for various brands)

• Created content for online training modules for Whole Foods Corporate

• Ongoing website content including optimization for UX for various companies. Most recently for Bristol Myers Squibb and Pfizer

• Created UX content for an interactive booth for Novo Nordisk, which was featured at a European pediatrics conference. The booth design was for a growth hormone injectable indicated for six different conditions. I created dynamic content for multiple booth panels and touchscreen interactive presentations. This included an interactive quiz for several iPad stations throughout the booth culminating in a promotional giveaway. 

• SEO writing – Solely for IKEA’s website as well as other company sites (ongoing)