CV
270 Lear Avenue
Buda, TX 78610
Cell #: 512-917-1963
Email: rgcrmktg@gmail.com
PORTFOLIO:
EXPERIENCE:
Content Manager (freelance)
Jaspy, August 2024 – Present
I am currently helping a tech start-up in the UK launch its digital marketplace for the beauty industry. I created web content for its launch using SEO best practices and UX/UI principles. I also created content for an Interactive booth, sales support material, and press releases to support a UK beauty industry trade show in Manchester.
Senior Copywriter (freelance)
Foundry512, November 2023 – August 2024
I created a series of Google ads using SEO best practices for a healthcare company focusing on Men’s Health. I created news posts, press releases, and Google search ads for a prominent Texas roofing company, and wrote landing pages, press releases, case studies, and blog posts for Foundry512’s new business acquisitions targeting CMOs. I also lent my email marketing skills to various programs spearheaded by Austin Energy.
Senior Copywriter (freelance)
KMG Advisors, January 2024 – March 2024
I created numerous B2B sales sheets for the fintech company, Rho Bank highlighting their partner program to accounting firms.
Senior Copywriter (freelance)
Able& Co, November 2023 – February 2024
I worked on various corporate video scripts for military tech companies. I also was the designated copywriter on an integrated marketing campaign selling luxury homes for an upscale real estate company. Work included a microsite, emails, eBooklet, social, and UX writing.
Senior Copywriter (freelance)
Fleishman Hillard, November 2023, January 2024, March 2024
I was brought in to work on a thought leadership pitch for a multiple myeloma pharmaceutical brand portfolio. Soon after, I was brought in again to work on a pitch to create launch marketing tactics for a new alopecia areata treatment that caters to both DTC and dermatologist audiences. And, then once more for another thought leadership pitch but for the R&D department of a major bio-tech company.
Copy Supervisor (freelance)
FCB Health (Mosaic), November 2023
I provided copy coverage for Payer Market/HCO copywriters on various pharmaceutical accounts including a digital payer access journey for RINVOQ UC and SKYRIZI.
Senior Copywriter
Medical Knowledge Group, March – November 2023
My major account was a pharmaceutical indicated for the treatment of tardive dyskinesia and Huntington’s disease. I worked on a series of learning modules for the long-term care community, worked on a dynamic, UX-driven learning section for Austedohcp.com, prompting healthcare professionals to participate in a self-paced interactive review of TD-related topics, and was involved in brand planning for AUSTEDO XR. I also worked on the Harmony Biosciences account and narcolepsy awareness.
UX Copywriter/Web Content Development (Freelance)
ABI, January – February 2023
I was hired to overhaul the website of a mental health initiative in Dallas County, Texas. I streamlined the content to appeal to the primary users and improve the overall user experience.
Group Copy Supervisor (Freelance)
Ogilvy Health, September – December 2022
I was brought on for the launch of an oncology drug with a new indication on the payer market end. I provided coverage for other Payer/HCO copywriters and worked on the launch of an Eli Lilly diabetes management system; Pfizer branded atopic dermatitis, alopecia, and rare disease treatments; plus a Ferring Pharmaceutical digestive disease treatment. On the HCP side, I developed copy for social ads (Facebook, Instagram, and Twitter) featuring products from Haleon’s pain brand portfolio (Excedrin, Advil, Advil Dual Action, and Voltaren) and provided copy for various HCP marketing efforts for Fresenius Medical Care’s phosphate binder, VELPHORO.
Senior UX/Copywriter (Freelance)
HyperPointe, June – August 2022
I was brought in to write content and utilize my UX experience for an interactive booth to be featured at a European pediatrics conference. The booth design was for a growth hormone injectable with six different indications. I created content for multiple booth panels along with touchscreen interactive presentations. This included an interactive quiz for iPad stations which culminated in a promotional giveaway. Other integrated marketing materials created for the conference were a temporary microsite, email, and paid media campaigns. Not related to the conference, I was asked to write various UX-prompted emails for a joint Pfizer/Myovant speakers bureau.
Senior Copywriter (Freelance)
Precision Value & Health, June – August 2022
I was brought in as additional coverage for another copywriter on maternity leave and supported the creative team for the launch of a new lung cancer pharmaceutical indicated for a specific biomarker. Projects I worked on included HCP social ads, banners, emails, white papers, and other sales rep materials.
Associate Creative Director (copy)
Heller Agency, March-August 2022
Heller hired me to finish some outstanding projects and fill in for missing personnel. I created copy on HCP and DTC marketing for various medical clients specializing in dermatology, optometry, and rheumatology. Along with copy development, I worked on various creative brand planning initiatives for 2023.
Associate Creative Director (copy)
FKA (Formerly Known as), March – June 2022
I worked on HCP and patient marketing efforts for several oncological pharmaceuticals targeting blood cancer. Due to new clinical trial data, I helped create new strategic messaging across multiple platforms.
Senior B2B Copywriter (Freelance)
Ink Agency, March-August 2022
I created new optimized web content for a cybersecurity tech company, and print content for both HCP and patient audiences for a heart valve replacement clinical trial (medical devices).
Senior Copywriter (Freelance)
Algolia, January – May 2022
I was brought on to create copy for various B2B digital marketing initiatives (social, email) to both business and tech decision-makers leveraging the success they have had with recent clients such as Lacoste, Gymshark, Nuts.com, and Under Armour.
Senior Copywriter (Freelance)
BW Health (Benchworks), December 2021 – March 2022
I was brought in to write HCP marketing efforts for various Pfizer vaccines.
Group Copy Supervisor (Contract)
H4B Chelsea, November 2021 – March 2022
I worked on HCP-focused marketing efforts (drug comparisons, email marketing, vis-aid development, and social response) for a rheumatoid arthritis pharmaceutical indicated for ulcerative colitis.
Copy Supervisor (Freelance)
Evoke Giant, September – December 2021
I filled in as a copy advisor reviewing HCP digital marketing efforts for a migraine pharmaceutical.
Senior Copywriter (Freelance)
Jackson Financial, August- December 2021
I created a multi-channel social campaign along with web banners targeting agents to download an ebook preparing them for a new audience segment.
Copy Supervisor (Contract)
Digitas Health, July – September 2021
I worked on the SUPURNUS team overseeing the copy on the unbranded side of the business. Developed an ADHD workbook along with an email campaign that aligned with the launch of the SUPURNUS unbranded website. I then worked on social and email marketing initiatives that coincided with the launch of RINVOQ UC.
Senior Consumer Brand Content Writer (Contract)
WebMD, March 2020 – December 2022
I worked with WebMD’s internal marketing department on over 100 different brands (including CPG, CBD, pharmaceuticals, medical devices, hospitals, clinics, medical insurance, and wellness brands) creating and editing content for web articles, branded emails, banners, and social media (Facebook, Instagram, and Google display ads). I created content that was cohesive and navigated through WebMD’s unique UX online interface. I authored, reviewed, and edited manuscripts for a variety of digital initiatives for WebMD’s client’s sponsored media (see client list).
Senior Copywriter/Copy Editor (Freelance)
RG Creative, Buda, Texas November 2006 – Present
Not a novice to the power of words. For over a decade, I have been providing clients with written solutions that drive action into the hearts of their customers; first, through various agencies and then as a freelancer. I am highly skilled in content generation and marketing communication for digital (websites, e-mail, social media, and eCommerce) and traditional environments (direct, print, video, and radio).
With strong, persuasive writing skills, I have created strategic, optimized, and innovative copy for various integrated, cross-channel marketing initiatives for clients. I have crafted long and short-form ad copy for both B2C and B2B audiences. I am equally talented at editorializing something complicated and writing a simple headline that sings. I have a keen understanding of the needs, motivations, and aspirations of different targets and write in a voice that speaks to them clearly and in the most effective, compelling, and engaging way possible.
I have been coined “The Thor of brainstorming”; I can create strategic out-the-box thinking in a clever and insightful manner while motivating others to do so as well. I am equally dynamic presenting to clients and my client-facing confidence advances dialogue sells creativity and creates strong agency-client relationships.
My experience expands across many different industries including:
• Technology industries include: software, hardware, IT, internet service, gaming, and telecommunications
• Healthcare industries include: health insurance, pharmaceutical, wellness, CBD, and non-profits
• Financial industries include: banks, credit unions, credit cards, mortgages, and insurance
• Other industries include: automotive, travel, packaged goods, and sports
Most recent clients: MI9 Retail Software, Jackson Financial, Entree Health, Deputy Software, (Abbvie: Venclexta), IKEA, Dr. Logic (see client list), Abiie, Belvas, Four Leaf, US Money Reserve, Credit Union of Texas, and AMD
ACD Copy (Contract)
W2O Group/Real Chemistry, 2020 – 2021
I was responsible for leading social creative engagements across various pharmaceutical and biotech accounts. As a digital translator of multiple brand strategies, I brought social content to life to support the full consumer and HCP journey by leveraging existing and emerging technologies to engage audiences anywhere, anytime.
Content Writer/ Editor (Freelance)
RG Creative, Buda, Texas, March 2007 – Present
I am a strong content marketer, creative writer, and copy editor with experience in both traditional and digital content marketing. I am often called upon to distill technical and complex product features into simple value propositions. Utilizing editorial oversight, I ensure quality and consistency of brand voice, SEO best practices, compliance with guides and regulations, and drive key strategic points across all published written content.
I am a storyteller, that manages, edits, and writes creative content that educates and appeals to a wide range of target audiences. I have created compelling, original, and actionable content through multiple channels (email, websites, social media, direct mail, etc.) in collaboration with marketing, sales, and product teams.
Other key skills include:
- Experience developing content strategy and editorial calendars
- Identifies unique content opportunities from the news and other various sources
- Experience in creating content from interviews and testimonials
- Exceptional writing, editing, and proofing skills
- Ability to manage tight timelines
- Experience with social publishing and email marketing platforms
- SEO and keyword optimization
Past clients have included Men’s Journal, Deputy.com, Credit Union of Texas, RVOS Insurance’s Rolnik Magazine, Examiner.com, Greenpagesaustin.com, Talk Around Town, HotelsByCity.net, BNN (Blogger News Network), Snapixel, and City Harmony Magazine.
Senior Copywriter
Whole Foods Market, Austin, TX, May 2019 – August 2019
I was brought in as a wordsmith, copyeditor, and proofreader for Whole Foods Market’s Learning and Development Department. Following corporate guidelines, I created a unified voice throughout various learning and development initiatives for the company. I worked on multiple training and development courses including Leadership, Hazardous Material Communications, Team Member Relations, and New Employee Onboarding. I developed and edited both online and in-classroom training.
Copywriter (Contract)
Modem Media, Norwalk, Connecticut, May 2006 – July 2006
Furthering my role as an interactive copywriter, I was called in to lend my digital copywriting and email marketing expertise to various Heineken and Amstel promotional micro-sites. Online marketing projects included AmsterJam ’06. Austin City Limits Music Festival, Red Star Soul, and Amstel Live Tastefully.
Copywriter
Ryan Partnership, Wilton, Connecticut, September 2004 – November 2005
I was asked to fill a unique role acting as both an interactive and a direct copywriter, working in both departments simultaneously. I implemented strategic concepts for an array of diverse markets utilizing both online and offline media. I also created written content for promotional-driven websites, dynamic web banners, and other online media as well as developed targeted CRM loyalty programs for major national brands. Major accounts I worked on include Timex, Nestle, Pure Fishing, MasterFoods, Sara Lee, Health Net, and others.
EDUCATION:
BA, Major: Advertising Design, Academy of Art College, San Francisco, California
AA, Major: Advertising, Nassau Community College, Garden City, New York
