HCP Marketing

HCP Marketing Writing
Strategic, clinically grounded content for healthcare professional audiences.

I create HCP-facing copy that respects the audience’s expertise while making complex information easier to absorb, navigate, and act on. My experience includes professional campaigns, digital content, sales materials, emails, websites, presentations, and educational content designed for busy clinical audiences.

Projects written:

• HCP emails and CRM
• Website and landing page copy
• Detail aids and sales support materials
• Banner ads and digital campaigns
• Video scripts
• Congress-related content
• Speaker program materials
• Training and field force support

Audience

• Physicians
• Specialists
• Nurses
• Pharmacists
• Allied healthcare professionals

Sample projects:

Twitter Ads for the Diagnostic Division of an International Biotech Company

Animated Social Ads for a Prescription Eye Drop Targeting ECP’s

Twitter Ads for Janssen Oncology Targeting HCP’s

Corporate Brochure for Health Insurance Company

If you want to see something specific to a different therapeutic state, please email me for additional samples.