Project Types

I’ve created a wide range of medical marketing materials across strategy, sales enablement, patient and HCP education, digital experiences, congress initiatives, and internal communications. My work spans both high-level brand thinking and detailed tactical execution, with experience developing content for patient, provider, and field audiences across print, digital, video, and live environments.

Brand and strategy

I’ve developed foundational materials that help define positioning, align internal teams, and support go-to-market execution.

Project types include: – Value propositions – Core messaging documents – Claims documents – Tactical planning materials – Label comparisons – Playbooks – Implementation guides – Value decks

Sales enablement and field tools

I’ve created materials designed to help sales teams and field partners communicate clearly, consistently, and persuasively.

Project types include: – Sales aids / VisAids – Leave-behinds – Starter kits – One-sheets / sell sheets – Call scripts – Discussion guides – Pitch decks – Formulary kits

Patient and HCP education

I’ve developed educational and support content intended to inform, guide, and engage patients, caregivers, and healthcare professionals.

Project types include: – Brochures – Patient profiles – Patient testimonials – Symptom trackers – Tip sheets – Resource guides – Flashcards – Enrollment forms

Digital experiences and web content

I’ve worked on web-first and digital programs built to support awareness, education, and conversion.

Project types include: – Website development and content – Microsites – Web articles – Edetailers – Response banks – Emails (CRM, alert, RTE) – Social ads – Banner ads

Events, congress, and promotional campaigns

I’ve developed campaign and event assets for live experiences, trade shows, and broader promotional initiatives.

Project types include: – Conference / congress / trade show booth content – Interactive panels – Video content – Banners – Posters – Magazine / journal ads – Magazine wraps – Door clings

Training, thought leadership, and internal communications

I’ve created materials that support internal learning, stakeholder alignment, and deeper subject-matter engagement.

Project types include: – Training decks – Webinar decks – PIE presentations – White papers – Newsletters – Letters – Surveys – Cover tips

Focus areas

My experience includes content developed for: – HCP promotion and education – Patient support and adherence programs – Congress and event campaigns – Sales enablement and field materials – Digital journeys and omnichannel tactics – Thought leadership and training programs

For my therapeutic areas of expertise, visit this page.