UX/UE

• Created content/UX direction for Compucook, an interactive company placing touch-screen kiosks in major supermarket chains across North America

• Developed content/UX direction for an interactive kiosk for Levi & Strauss Co., which was placed in the lobby of their headquarters in San Francisco, California

• Juno – Interactive sign-up CDs (remember getting these in the mail)

• Created content for Mercedes-Benz interactive CD promotion for C-Class

• Created monthly dynamic and interactive content for CRM microsites – Whiskas Cat food, and Berkeley Gulp! (Pure Fishing)

• Created initial content and then updated content as the promotion progressed through multiple phases for the Faces of Timex online promotion for Indiglo™ Timex watches

• Created updated content to a microsite for a Skoal racing promotion

• A/B testing for both print (RadioShack) and digital (email and social – ongoing for various brands)

• Created content for online training modules for Whole Foods Corporate

• Ongoing website content including optimization for UX for various companies. Most recently for Bristol Myers Squibb and Pfizer

• Created UX content for an interactive booth for Novo Nordisk, which was featured at a European pediatrics conference. The booth design was for a growth hormone injectable indicated for six different conditions. I created dynamic content for multiple booth panels and touchscreen interactive presentations. This included an interactive quiz for several iPad stations throughout the booth culminating in a promotional giveaway. 

• SEO writing – Solely for IKEA’s website as well as other company sites (ongoing)